Translating the aesthetic of an organization into language and personality for modern communication.
In addition to developing voice guidelines and writing site content, Michael helped direct the strategic effort required to solidify internal support for the site’s launch and long-term sustainment. He also researched, developed, and pitched an Instagram strategy that lead to Walt Disney Imagineering’s first foray into social media. He continues to consult on cross-platform development of the brand’s voice, including strategies and content creation for a brand presence on Disney+ and other outlets.
Michael helped establish and guide a small, nimble team to develop and deliver WALT DISNEY IMAGINEERING'S FIRST-EVER sustained public-facing presence — the Walt Disney Imagineering WEBSITE AND INSTAGRAM FEED. As writer, he helped define an authentic, engaging, and contemporary new voice for an organization that had spent the preceding 65+ years wrapped in mystery and silence.