Michael Honeck has spent nearly two decades creatively leading teams to deliver world-class experiences at the intersection of entertainment, technology, and culture. He currently serves as Immersive Design Executive at Accenture Song, where he specializes in using stortytelling techniques to elicit genuine emotional bonds between humans and technology, and between humans and each other. Previously, he drove innovation for Walt Disney Imagineering with his leadership of new experiences and creative technologies for their Research & Development branch. His work can be seen at The World Economic Forum and in Disney theme parks and cruise ships around the world. His thought leadership can be read in various publications. He holds patents in autonomous robotics, gesture-based human-machine interfaces, and lightsabers.